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Results: 27
Research on Risk Analysis and Countermeasures of Micro Store Operation Model
With the rapid development of e-commerce and the increasing popularity of smartphones, online shopping has become a trend of the times, and various online shopping platforms have emerged endlessly. As a new type of shopping...
Published by: IGI Global
Application of Artificial Intelligence in Precision Marketing
The development of artificial intelligence technology has greatly helped social productivity and economic growth. At the same time, we have changed modern marketing methods, provided technical assistance for precision marketing...
Published by: IGI Global
Research on the Impact of the Coronavirus Disease 2019 (COVID-19) Pandemic on the Global Trade Economy Based on Big Data Analysis
The coronavirus disease 2019 (COVID-19) epidemic that began in early 2020 quickly formed a global trend, bringing unprecedented shocks to many countries’ and even the global trade economy. Big data is the main feature of the...
Published by: IGI Global
Research and Analysis of an Enterprise E-Commerce Marketing System Under the Big Data Environment
As an emerging online shopping method, e-commerce has been widely popular since the popularization of the Internet. Online sales and online shopping have become the trend of modern business development. However, the...
Published by: IGI Global
Towards Smart Transportation System
Guofu Li, Ning Cao, Pengjia Zhu, Yanwu Zhang, Yingying Zhang, Lei Li, Qingyuan Li, Yu Zhang
May 01, 2021
Smart transportation system is a cross-field research topic that involves both the organizations that manage the large-scaled system and individual end-users who enjoy these services. Recent advancement of machine learning-based...
Published by: IGI Global
Individual Decision Model for Using Technology of Health Crowdsensing in the Digital Era
Digital transformation has brought about great social changes, and individuals are constantly facing the challenge of using emerging technologies. This article, for the first time, combines the Diffusion of Innovation Theory and...
Published by: IGI Global
Factors Influencing Donation Intention to Personal Medical Crowdfunding Projects Appearing on MSNS
This purpose of this study is to develop a research model by extending the theory of planned behavior in a new application context, and applies it to investigate the extrinsic factors influencing people’s attitude towards...
Published by: IGI Global
Understanding the Health Information Sharing Behavior of Social Media Users
Studies have focused on elucidating the sharing behavior of media users. However, few studies have specifically investigated users' health information sharing behavior in the social media context, especially WeChat. This study...
Published by: IGI Global
Application of CSK Encryption Algorithm in Video Synergic Command Systems
Video command and dispatch systems have become essential communication safeguard measures in circumstances of emergency rescue, epidemic prevention, and control command as, data security has become especially important. After...
Published by: IGI Global
The Restorative Effects of Virtual Reality Forests on Elderly Individuals During the COVID-19 Lockdown
This study focuses on the restorative effects of immersive virtual reality (VR) forest experiences on elderly people during the COVID-19 lockdown. A field experiment with 63 elderly participants was conducted in an elderly care...
Published by: IGI Global
Constructing Technology Commercialization Capability
In the era of big data-driven digital economies, technology commercialization capability has become the lifeblood of high-tech enterprises to shape competitive advantage and achieve multiplier growth, while the related research...
Published by: IGI Global
Analyzing the Omni-Channel Shopper Journey Configuration of Generations Y and Z
Omni-channel retailing has been an essential issue to enterprises nowadays. This research applies goal theory to Engel-Kollat-Blackwell model in the omni-channel context and adapt the concept of Harris, Riley & Hand (2018) to...
Published by: IGI Global
Do Listed Companies' Technological Innovations Make Institutional Investors' “Group Holdings” More Favorable?
This paper constructs a dynamic panel threshold model with a sample of firms in the Chinese A-share market. We analyse the non-linear relationship and the mechanisms between the two. The study found that there is an inverted...
Published by: IGI Global
Accounting Information Quality, Financing Constraints, and Company Innovation Investment Efficiency by Big Data Analysis
This paper takes the listed companies in China from 2008 to 2017 as the research sample to study the relationship between accounting information quality (AIQ) and company innovation investment efficiency. The results show that...
Published by: IGI Global
A Study of Health Insurance Fraud in China and Recommendations for Fraud Detection and Prevention
Healthcare insurance fraud influences not only organizations by overburdening the already fragile healthcare systems, but also individuals in terms of increasing premiums in health insurance and even fatalities. Identifying the...
Published by: IGI Global
Buying Through Social Platforms
Social platforms are currently encountering a set of burning issues: low ad conversion rates, cross-channel free-riding phenomena, lack of monetary incentives to retain premium content creators, etc. Direct purchase behaviors...
Published by: IGI Global
Making Mobile Health Information Advice Persuasive
As M-Health apps become more popular, users can access more mobile health information (MHI) through these platforms. Yet one preeminent question among both researchers and practitioners is how to bridge the gap between simply...
Published by: IGI Global
Research on the Risk of Social Stability of Enterprise Credit Supervision Mechanism Based on Big Data
The study aims to establish a platform-based enterprise credit supervision mechanism, and combined with big data, accurately evaluate the credit assets of enterprises under the influence of social stability risk, and improve the...
Published by: IGI Global
A Basic Framework for Privacy Protection in Personalized Information Retrieval
Personalized information retrieval is an effective tool to solve the problem of information overload. Along with the rapid development of emerging network technologies such as cloud computing, however, network servers are...
Published by: IGI Global
A Lightweight Three-Factor Anonymous Authentication Scheme With Privacy Protection for Personalized Healthcare Applications
Security and privacy issues in wireless medical sensor networks (WMSNs) have attracted lots of attention in both academia and industry due to the sensitiveness of medical system. In the past decade, extensive research has been...
Published by: IGI Global
An Enhanced Cascading Model for E-Commerce Consumer Credit Default Prediction
As an important global policy guide to promote economic transformation and upgrading, the upsurge of E-Commerce has been continuously upgraded with continuous breakthroughs in information technology. In recent years, China’s...
Published by: IGI Global
The Transfer Strategy of Digital Information Technology for Heterogeneous Manufacturers
The application of digital information and computing technology can significantly improve cooperation between different enterprises and the efficiency of knowledge and resources management, while facilitating the participation...
Published by: IGI Global
An Entropy-View Secure Multiparty Computation Protocol Based on Semi-Honest Model
Data interaction scenarios involving multiple parties in network communities have problems of trust, data security, and reliability of the parties, and secure multiparty computation(SMPC) can effectively solve these problems. To...
Published by: IGI Global
Text Similarity Measurement Method and Application of Online Medical Community Based on Density Peak Clustering
Text similarity measurement is a link between basic research such as text modeling and upper-level application research of text potential information. In order to improve the accuracy of text similarity measurement, this paper...
Published by: IGI Global
Customer Involvement Facets Stimulating Customers' Intention to Use Internet-Only Bank Services in China
In this study, the authors extended the perceived risk-value model to include customer involvement to conceptualize an adoption intention model in the context of internet-only bank services (IOBSs). Hypotheses were tested using...
Published by: IGI Global
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