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When new product development fails in China

B Nguyen, J Chen, D De Cremer

Aug 03, 2017

This paper investigates conflicts following a new product development (NPD) failure. Conducted in a Chinese business setting, the study examines whether voice behaviour and learning from failure mediate the relationship between...

China emotional conflict learning from failure New product development task conflict voice behaviour

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Cover Image for What counts as a voiceable concern in decisions about speaking out in hospitals

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