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Do Social Networking Fan Page Posts Matter for Corporate Image?
The purpose of the current study is to examine factors affecting corporate image driven by social networking fan pages on Facebook. Under the modified elaboration likelihood model (ELM), we answer how fan page contributor post...
The Role of Brand and Fan Personalities in Building Fan-Brand Relationships
Football fans are consumers with special relationship with their favourite teams. Consumer-brand relationship is unique and ultimate in football context. However, the absence of these relationships is mainly due to a lack of...
Ultrafast laser inscription of a 121-waveguide fan-out for astrophotonics
Using ultrafast laser inscription, we report the fabrication of a prototype three-dimensional 121-waveguide fan-out device capable of reformatting the output of a 120-core multicore fiber (MCF) into a one-dimensional linear...
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Ultrafast laser inscription of a 121-waveguide fan-out for astrophotonics
Using ultrafast laser inscription, we report the fabrication of a prototype three-dimensional 121-waveguide fan-out device capable of reformatting the output of a 120-core multicore fiber (MCF) into a one-dimensional linear...
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Emergence of complex behavior in pili-based motility in early stages of P. aeruginosa surface adaptation.
Pseudomonas aeruginosa move across surfaces by using multiple Type IV Pili (TFP), motorized appendages capable of force generation via linear extension/retraction cycles, to generate surface motions collectively known as...
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Diversity beyond density
Urban density, in the form of residents' and visitors' concentration, is long considered to foster diverse exchanges of interpersonal knowledge and skills, which are intrinsic to sustainable human settlements. However, with...
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Promoting Construction Industrialisation with Policy Interventions
By adopting the concept of 'factory assembly followed by onsite installation,' construction industrialisation (CI) plays an increasingly important role in sustainable urban development. CI can enhance construction quality and...
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When sponsorship causes anger

Research question: Fans’ perception that sponsors are a financial need illustrating the increased commercialisation in sports is not always aligned with their view of a club’s culture. This perceived imbalance represents a...

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When sponsorship causes anger

Research question: Fans’ perception that sponsors are a financial need illustrating the increased commercialisation in sports is not always aligned with their view of a club’s culture. This perceived imbalance represents a...

Published by:
Secondary Metabolites of Osmanthus fragrans
Osmanthus fragrans (scientific name: Osmanthus fragrans (Thunb.) Lour.) is a species of the Osmanthus genus in the family Oleaceae, and it has a long history of cultivation in China. O. fragrans is edible and is well known for...
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The Impact of Automated Investment on Peer-to-Peer Lending
In the face of fierce competition, many peer-to-peer (P2P) lending platforms have introduced automated investment tools to serve customers better. Based on a large sample of data from PPdai.com, the authors studied the impact of...
Security Enhancement Through Compiler-Assisted Software Diversity With Deep Reinforcement Learning
Traditional software defenses take corresponding actions after the attacks are discovered. The defenders in this situation are comparatively passive because the attackers may try many different ways to find vulnerability and...
Cognitive-enhancing effects of polygalasaponin hydrolysate in aβ(25-35)-induced amnesic mice.
Polygalasaponins are the major active constituents of Polygala tenuifolia exhibiting antiamnesic activity, but their applications are limited due to their toxicities. Evidence showed that the toxicities can be attenuated by...

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