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Rethinking Marketplace Culture
Avi Shankar
Dec 01, 2019
Play theory has been underutilized to understand consumer behaviour. In this article, we adopt a play theory perspective to understand how consumers respond to and navigate macrostructural influences. The marketplace culture...
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Purifying practices
Prior consumer research theorizes nature as an ideal stage for romantic consumption experiences by framing nature as external to culture. The same studies, however, problematize this framing by highlighting the consumer-cultural...
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Formalizing consumer tribes

Marketing theory on consumer tribes explores how these ephemeral collectives can grow into more formal, organizational systems that become subject to the various demands of the market. But how tribal doctrines endure in...

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Rethinking Marketplace Culture
Avi Shankar
Dec 01, 2019
Play theory has been underutilized to understand consumer behaviour. In this article, we adopt a play theory perspective to understand how consumers respond to and navigate macrostructural influences. The marketplace culture...
Published by:
The extended ‘chilling effect’ of Facebook
Prior research has established the phenomenon of the ‘Chilling Effect’ where people constrain the self they present online due to peer-to-peer surveillance on Social Network Sites (SNS). However currently uninvestigated is the...
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Strength matters
On social network sites (e.g. Facebook), individuals self-present to multiple audiences simultaneously twenty-four hours a day. Prior research has inferred this results in a lowest common denominator effect (LCDE) whereby people...
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How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand’s displaced Pākehā (white) majority to carve out a sense of we-ness against the...
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How Brands Craft National Identity
Drawing on cultural branding research, we examine how brands can craft national identity. We do so with reference to how brands enabled New Zealand’s displaced Pākehā (white) majority to carve out a sense of we-ness against the...
Published by:
The extended ‘chilling effect’ of Facebook
Prior research has established the phenomenon of the ‘Chilling Effect’ where people constrain the self they present online due to peer-to-peer surveillance on Social Network Sites (SNS). However currently uninvestigated is the...
Published by:
Changing emotional engagement with running through communal self-tracking
Emerging research explores the role of self-tracking in supporting healthy behaviour. Self-tracking comprises a number of interrelated practices; some individual some communal. In this paper we focus on practices that enable...
Published by:
Formalizing consumer tribes

Marketing theory on consumer tribes explores how these ephemeral collectives can grow into more formal, organizational systems that become subject to the various demands of the market. But how tribal doctrines endure in...

Published by:
Purifying practices
Prior consumer research theorizes nature as an ideal stage for romantic consumption experiences by framing nature as external to culture. The same studies, however, problematize this framing by highlighting the consumer-cultural...
Published by:
The Effect of Microstructural Imperfections on Corrosion Fatigue of Additively Manufactured ER70S-6 Alloy Produced by Wire Arc Deposition
This study aims at evaluating the effect of microstructure imperfections on the corrosion fatigue performance of an ER70S-6 alloy produced by wire arc additive manufacturing (WAAM) process, in a 3.5% NaCl solution. For...
Published by:
Changing emotional engagement with running through communal self-tracking
Emerging research explores the role of self-tracking in supporting healthy behaviour. Self-tracking comprises a number of interrelated practices; some individual some communal. In this paper we focus on practices that enable...
Published by:
Strength matters
On social network sites (e.g. Facebook), individuals self-present to multiple audiences simultaneously twenty-four hours a day. Prior research has inferred this results in a lowest common denominator effect (LCDE) whereby people...
Published by:
Alevin efficiently estimates accurate gene abundances from dscRNA-seq data.
We introduce alevin, a fast end-to-end pipeline to process droplet-based single-cell RNA sequencing data, performing cell barcode detection, read mapping, unique molecular identifier (UMI) deduplication, gene count estimation...
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Full Field Imaging Ellipsometry (FFIE) Platform Using CCD Camera and Advanced Software for Simultaneous Spots' Sensing and Measurement
This article describes a new approach for performing full field imaging ellipsometry. In this new technique, the objective lens of a high numerical aperture microscope is used to illuminate the surface of a 2D object. The light...
Improving Interferometry Instrumentation by Mixing Stereoscopy for 2π Ambiguity Solving
Phase measurements obtained by high-coherence interferometry are restricted by the 2π ambiguity to height differences smaller than λ/2. A further restriction considers linear and nonlinear aberrations evolving in most...

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