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Impact of Payment Bank in Financial Inclusion
Dipankar Mondal
Dec 31, 2022
Financial inclusion is nothing but providing the banking facilities to all at an affordable cost. It has been a vital challenge for Govt. of India and other financial regulators for a long time in spite of taking many...
Published by: Singh Publication
Impact of Payment Bank in Financial Inclusion
Dipankar Mondal
Dec 31, 2022
Financial inclusion is nothing but providing the banking facilities to all at an affordable cost. It has been a vital challenge for Govt. of India and other financial regulators for a long time in spite of taking many...
Published by: Singh Publication
Pricing Strategies of Multinationals for Global Markets – Considerations and Initiatives
Pratap Mandal
Jan 01, 2020
Multinationals require analyzing a number of pricing considerations while competing in globally. Firms require setting different and appropriate prices of their products for each of the markets they operate in. The price of a...
Sustainable Marketing and Its Promotion
Pratap Mandal
Jan 01, 2024
Companies and businesses generate revenues and profits for themselves. The present business scenario demands that apart from ensuring consumer welfare and achieving excellence in the competition, companies should be sensitive...
The New Marketing Realities and the Major Marketing Forces
Pratap Mandal
Jan 01, 2023
Companies and businesses operate in a competitive environment. Market forces are shaping new marketing realities for companies. The objective of the study is to conduct an analysis of the various aspects of the market forces...
Pricing and Ethical Issues for Global Markets
Pratap Mandal
Apr 01, 2021
Multinationals operating in global markets require analyzing several pricing considerations. They require setting appropriate prices of their products for each of the markets they operate in. Price of a product is an important...
Role of the Secondary Phase η During High-Temperature Compression of ATI 718Plus®
Abstract: High-temperature compression tests were performed on a Ni-base superalloy with a multi-phase microstructure. Particular attention was given on the influence of the η phase on recrystallization of ATI 718Plus®. The...
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Region-specific microRNA alterations in marmosets carrying SLC6A4 polymorphisms are associated with anxiety-like behavior.
BACKGROUND: Psychiatric diseases such as depression and anxiety are multifactorial conditions, highly prevalent in western societies. Human studies have identified a number of high-risk genetic variants for these diseases. Among...
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Marketing Information, Analytics, and Intelligence
Pratap Mandal
Oct 01, 2021
Companies collect customer information, store the information in databases, and analyze it to generate customer insights. The study focuses on the roles of customer relationship management (CRM) in making proper usage of the...
Marketing Information and Marketing Intelligence
Pratap Mandal
Jan 01, 2022
Companies cannot make decisions without proper information about their customers. The study discusses the various ways that companies collect customer information, store the information, and analyze the information. The study...
Shifts in Customer Relationship
Pratap Mandal
Jan 01, 2022
Companies require building and maintaining customer relationships to achieve excellence in the digital age. Companies should be selective and should develop relationships with loyal and profitable customers and discourage...
Marketing in an Economic Downturn – Challenges and Opportunities
Pratap Mandal
Jan 01, 2020
The business environment is uncertain. It becomes even more turbulent during recession. This uncertainty directly affects the investments made by firms. Firms hesitate to invest during a recession because of the belief that the...
Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives
Pratap Mandal
Oct 01, 2019
Companies require information about customers to understand them, know their preferences, and develop relationships with them. Companies employ a number of direct and digital marketing channels to collect information and...
Excellence and Customer Delight in Services Marketing
Pratap Mandal
Oct 01, 2021
Innovation, differentiation, and e-adoption are imperative for companies to sustain in the competition. It is difficult to innovate and differentiate physical products. Service companies gain in importance because of higher...
Service Excellence in Marketing for Firms
Pratap Mandal
Jan 01, 2022
Innovation and differentiation are imperative for companies to sustain in the competition. Innovation and differentiation are possible more in services than in physical products. It is difficult to imitate differentiation...
Engaging Customers and Managing Customer Relationships
Pratap Mandal
Jan 01, 2023
Marketing is about engaging customers and managing profitable customer relationships. Marketers aim to create value for customers in order to capture value from customers in return. The objective of the study is to discuss...
The Changing Marketplace
Pratap Mandal
Jul 01, 2020
The marketplace is changing rapidly due to a number of forces, which include technology, globalization, social responsibility, and consumer concerns about sustainability. The new forces result in capabilities of and...
Managing and Applying Innovation in New Product Development - Strategies and Initiatives
Pratap Mandal
Jul 01, 2019
Companies require introducing new products in the market and manage product innovation properly to remain ahead in the competition. Innovative firms should adopt a customer-centered approach towards managing innovation. They...
Marketing of Private Labels
Pratap Mandal
Jan 01, 2021
Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands...
Institutional and Government Markets
Pratap Mandal
Jan 01, 2021
Institutional and government markets constitute not-for-profit market with the main objective of general welfare of people. Such markets are characterized by low budgets and captive patrons. Companies serving institutional...
COVID-19 and the Tourism Industry
The study compares the impacts of Covid-19 to past disease outbreaks, disruptive events, and examines the current effects of the pandemic in general and on the tourism industry in particular. It aims to discuss the impact on...
Country of Origin and Consumer Perceptions
Pratap Mandal
Oct 01, 2020
Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands...
Social Implications and Criticisms of Marketing
Pratap Mandal
Jan 01, 2023
Companies adopt marketing practices to delight their customers, generate revenues and profits, and to create customer relationships. However, companies may focus on their selfish motives of growth and may ignore consumer welfare...

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