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Results: 35
Pricing Strategies of Multinationals for Global Markets – Considerations and Initiatives
Pratap Mandal
Jan 01, 2020
Multinationals require analyzing a number of pricing considerations while competing in globally. Firms require setting different and appropriate prices of their products for each of the markets they operate in. The price of a...
Published by: IGI Global
TQM Components as a Source of Competitive Advantage in a Beverage Organization
This study reports on a case study of TQM adoption in searching for answers of why and how organizations adopt such approaches to gain competitive advantages within a Bangladeshi beverage company. It focuses organizational...
Published by: IGI Global
Emotional Intelligence a Critical Factor in Organizational Performance
Neeta Baporikar
Oct 01, 2020
The objective of this study is to understand how employee EI is a critical factor for improved organizational performance. Adopting a qualitative approach with a case study research design, a sample of 40 employees was selected...
Published by: IGI Global
Research-Based Guidelines for Marketing Information Systems
Albérico Rosário
Jan 01, 2021
Marketing information systems (MKIS) are decision support systems focused on specific marketing decisions, providing a more efficient and effective framework for analyzing and identifying changes in the market environment. The...
Published by: IGI Global
Deploying a “Good Jobs” Strategy in Service Sectors for Enhancing Competitive Advantage
Pankaj Madhani
Jan 01, 2021
Many service companies believe that there is a trade-off between investing in employees and offering the lowest prices. They offer few benefits, no career paths, and, hence, are considered as bad jobs. Conventional wisdom holds...
Published by: IGI Global
Empirical Evidence of Organizational Strategy and the Performance of Faith-Based Organizations
Effective implementation of organisational strategy is considered a major tool for facilitating firm performance and global competitiveness. However, most academic discussions and debates in existing literature have limited the...
Published by: IGI Global
Retailing Trends and Developments - Challenges and Opportunities
Pratap Mandal
Apr 01, 2020
The retail environment is changing rapidly. The competition is getting tougher. Some of the developments taking place include tighter consumer spending; new retail forms; shortening retail life cycles and retail convergence;...
Published by: IGI Global
Freedom of Expression, Privacy, and Ethical and Social Responsibility in Democracy in the Digital Age
José Rascão
Jul 01, 2020
This article reflects on freedom of expression, privacy, ethical and social responsibility, in the context of social networks, in the context of the experience of democracy in cyberspace. It asks questions about ensuring the...
Published by: IGI Global
Small Businesses
Pratap Mandal
Jul 01, 2020
Positioning and branding in the minds of the target market are imperative for any company. Small businesses find it challenging because of limited resources and budgets. Small businesses adopt a number of innovative ideas and...
Published by: IGI Global
Marketing Realities in the New Environment
Pratap Mandal
Jul 01, 2020
The marketplace is changing rapidly and is different from what it used to be previously. Today's marketplace has access to more information, is more competitive, and customers are more empowered. The change has happened because...
Published by: IGI Global
Exploring Futuring and Predictive Analytics for Developing Organizational Strategy
Victor Starns
Oct 01, 2020
The study addresses the type of leadership styles that promote Innovation, transformational, and adaptive leadership—in this study of futuring, discussing the evolving role of the futurist within the organization. The discussion...
Published by: IGI Global
Scheduling Aircraft Ground Handling Operations Under Uncertainty Using Critical Path Analysis and Monte Carlo Simulation
Kaveh Sheibani
Jan 01, 2020
Aircraft ground handling is an integral part of airline operations. Although ground handling operations usually are straightforward, it could be very complicated in certain situations, such as troubling cargo loading and...
Published by: IGI Global
The Role of Strategy Implementation in the Relationship Between Strategic Planning Systems and Performance
Juliana Namada
Jan 01, 2020
While substantial research has been done on strategic planning and performance, there is little research on the moderating role of strategy implementation. This study attempts to bridge this gap. The study adopted a descriptive...
Published by: IGI Global
The Changing Marketplace
Pratap Mandal
Jul 01, 2020
The marketplace is changing rapidly due to a number of forces, which include technology, globalization, social responsibility, and consumer concerns about sustainability. The new forces result in capabilities of and...
Published by: IGI Global
Non-Interest Income and Financial Performance of Selected Deposit Money Banks in Nigeria
This study examined the effect of e-banking income, fee income, and firm size on market value added of Deposit Money Banks in Nigeria. The eight banks categorised by Central Bank of Nigeria in 2014 to be Domestic Systematically...
Published by: IGI Global
Marketing of Private Labels
Pratap Mandal
Jan 01, 2021
Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands...
Published by: IGI Global
JomMachineLearning
When a user intends to custom make a name card, the very first step that the printing service provider would ask for is their name card design artwork, yet users do not have their name card design artwork. The client would feel...
Published by: IGI Global
Impact of Brand Trust and Technology Readiness on the Willingness to Use Autonomous Cars in Brazil
This study sought to analyse whether brand trust and technology readiness influence the willingness to use (WTU) autonomous vehicles (AVs) in Brazil. A survey was applied with potential consumers, and the results, based on 213...
Published by: IGI Global
Country of Origin and Consumer Perceptions
Pratap Mandal
Oct 01, 2020
Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands...
Published by: IGI Global
Pricing and Ethical Issues for Global Markets
Pratap Mandal
Apr 01, 2021
Multinationals operating in global markets require analyzing several pricing considerations. They require setting appropriate prices of their products for each of the markets they operate in. Price of a product is an important...
Published by: IGI Global
Retail Workforce Sizing Strategy for Enhancing Service Delivery and Store Performance
Pankaj Madhani
Jul 01, 2021
The retail workforce is a strategic lever of the retailer for improving sales growth, market share, and profitability. With optimal retail workforce sizing and structure, customers would get prompt sales assistance and service...
Published by: IGI Global
Creating Inclusive Cultures for Women in Automation and Information Technology Careers and Occupations
Automation will be central to the next phase of business technology transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper personalization, and greater...
Published by: IGI Global
Exploring the Nature of Business Strategy Change for Mental Health Practices in the Age of COVID-19
The Convergence Lab (TCL), a mental health medical group practice that provides group and individual therapy for its adult clients. TCL is a 5-year old organization with five (5) clinicians inclusive of and one (1) full-time...
Published by: IGI Global
A New Digital Approach to Strategic Activities
Paolo Bongarzoni
Apr 01, 2020
As automation increasingly influences businesses, digitalization technologies and tools such as artificial intelligence, machine learning, etc., become essential to support the definition and implementation of strategy...
Published by: IGI Global
Marketing in an Economic Downturn – Challenges and Opportunities
Pratap Mandal
Jan 01, 2020
The business environment is uncertain. It becomes even more turbulent during recession. This uncertainty directly affects the investments made by firms. Firms hesitate to invest during a recession because of the belief that the...
Published by: IGI Global
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