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Results: 562
IPR Policy Brief - Advergames
Haiming Hang, Agnes Nairn
May 01, 2014
llowing the Bailey Review of the Commercialisation and Sexualisation of Childhood (2011), David Cameron asked the Advertising Standards Authority (ASA) to consider whether more should be done to spell out the commercial intent...
Published by: University of Bath
IPR Policy Brief - Advergames
Haiming Hang, Agnes Nairn
May 01, 2014
llowing the Bailey Review of the Commercialisation and Sexualisation of Childhood (2011), David Cameron asked the Advertising Standards Authority (ASA) to consider whether more should be done to spell out the commercial intent...
Published by: University of Bath
Sense of belonging, international migrants’ spending, and implications for their subjective well-being
A lack of a sense of belonging in the host country has become one of the most common challenges facing international migrants in today’s sociopolitical environment. Our two online experiments with 881 international migrant...
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Regulatory Fit/Nonfit and In-Game Advertising Effectiveness on Children
Haiming Hang, Cuilin Zhang
Dec 05, 2020

Purpose

The purpose of this paper is to see whether children’ regulatory fit/nonfit can moderate the implicit influence of in-game advertising.
Design/methodology/approach

An experiment was done with...
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The Characterization of a Novel Complex Implicated in the Initiation of Apoptosis
Thomas Hsiao
Jan 01, 0001
Apoptosis, which is one of many different types of programmed cell death, is widely utilized as a mechanism to eliminate unwanted cells. The ability of cells to undergo apoptosis is required not only for development in many...
Published by: Rockefeller University
An Invariant Arginine in Common with MHC Class II Allows Extension at the C-Terminal End of Peptides Bound to Chicken MHC Class I.
MHC molecules are found in all jawed vertebrates and are known to present peptides to T lymphocytes. In mammals, peptides can hang out either end of the peptide-binding groove of classical class II molecules, whereas the N and C...
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Multimedia Human-Computer Interaction Technology in Preschool Education
Hang Yao
Jan 01, 2024
With the increasing of computing and network technology, there has been a rise in children's educational and entertainment software. However, these software applications depend on mouse and keyboard input, which may be tedious...
Disentangling effects of subjective and objective characteristics of advertising music

Purpose: Drawing on information processing theory, this paper aims to study how consumers’ liking of background music in advertising affects their purchase intention and explore the roles of positive brand attitudes, music...

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Disentangling effects of subjective and objective characteristics of advertising music

Purpose: Drawing on information processing theory, this paper aims to study how consumers’ liking of background music in advertising affects their purchase intention and explore the roles of positive brand attitudes, music...

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A Study over Registration Server System Simulation
Maolin Hang
Jan 01, 0001
This paper is a continuous study of the registration server system using a previous created real-time simulation application for my working product- T-Mobile Digits' registration server system - an Enterprise-level solution...
Environmentally-framed eWOM messages of different valence
Consumers are increasingly interested to know about the environmental impact of products and, at the same time, they form attitudes after reading online consumer reviews (OCRs). Researchers have investigated the influence of...
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Environmentally-framed eWOM messages of different valence
Consumers are increasingly interested to know about the environmental impact of products and, at the same time, they form attitudes after reading online consumer reviews (OCRs). Researchers have investigated the influence of...
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From Visual Culture in the Immersive Metaverse to Visual Cognition in Education
Hsiao-Cheng Han
Dec 19, 2022
This chapter discusses visual culture in the immersive metaverse through the visual cognition lens. Visual cognition pertains to how we learn through visual means. As educators, we should be aware of how our students learn...
Specialist CEOs and IPO Survival
This study examines the influence of specialist CEOs on the probability of failure and survivability of initial public offering (IPO) firms. We construct a generalist skills index based on CEOs’ past employment history in order...
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Adult rat retinal ganglion cells and glia can be printed by piezoelectric inkjet printing.
We have investigated whether inkjet printing technology can be extended to print cells of the adult rat central nervous system (CNS), retinal ganglion cells (RGC) and glia, and the effects on survival and growth of these cells...
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