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Results: 64
Mapping structure heterogeneities and visualizing moisture degradation of perovskite films with nano-focus WAXS.
Nian Li, Shambhavi Pratap, Volker Körstgens, Sundeep Vema, Lin Song, Suzhe Liang, Anton Davydok, Christina Krywka, Peter Müller-Buschbaum
Nov 06, 2022
Extensive attention has focused on the structure optimization of perovskites, whereas rare research has mapped the structure heterogeneity within mixed hybrid perovskite films. Overlooked aspects include material and structure...
Mapping structure heterogeneities and visualizing moisture degradation of perovskite films with nano-focus WAXS.
Nian Li, Shambhavi Pratap, Volker Körstgens, Sundeep Vema, Lin Song, Suzhe Liang, Anton Davydok, Christina Krywka, Peter Müller-Buschbaum
Dec 08, 2022
Extensive attention has focused on the structure optimization of perovskites, whereas rare research has mapped the structure heterogeneity within mixed hybrid perovskite films. Overlooked aspects include material and structure...
Published by: Nature Communications
The New Marketing Realities and the Major Marketing Forces
Pratap Mandal
Jan 01, 2023
Companies and businesses operate in a competitive environment. Market forces are shaping new marketing realities for companies. The objective of the study is to conduct an analysis of the various aspects of the market forces...
Published by: IGI Global Scientific Publishing
Hydrophobicity effects in iron polypyridyl complex electrocatalysis within Nafion thin-film electrodes
Four polypyridyl redox catalysts Fe(bp)3 2+, Fe(ph)3 2+, Fe(dm)3 2+, and Fe(tm)3 2+ (with bp, ph, dm, and tm representing...
Country of Origin and Consumer Perceptions
Pratap Mandal
Oct 01, 2020
Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands...
Published by: IGI Global Scientific Publishing
Social Implications and Criticisms of Marketing
Pratap Mandal
Jan 01, 2023
Companies adopt marketing practices to delight their customers, generate revenues and profits, and to create customer relationships. However, companies may focus on their selfish motives of growth and may ignore consumer welfare...
Published by: IGI Global Scientific Publishing
Changing Nature of Customer Relationships in Organizations
Pratap Mandal
Jan 01, 2023
Companies focus on developing relationships and marketing partners to generate customer value and to receive value in return. However, companies should be selective in developing relationships with customers and marketing...
Published by: IGI Global Scientific Publishing
Pricing Strategies of Multinationals for Global Markets – Considerations and Initiatives
Pratap Mandal
Jan 01, 2020
Multinationals require analyzing a number of pricing considerations while competing in globally. Firms require setting different and appropriate prices of their products for each of the markets they operate in. The price of a...
Published by: IGI Global Scientific Publishing
Sustainable Marketing and Its Promotion
Pratap Mandal
Jan 01, 2024
Companies and businesses generate revenues and profits for themselves. The present business scenario demands that apart from ensuring consumer welfare and achieving excellence in the competition, companies should be sensitive...
Published by: IGI Global Scientific Publishing
Hydrophobicity effects in iron polypyridyl complex electrocatalysis within Nafion thin-film electrodes
Four polypyridyl redox catalysts Fe(bp)3 2+, Fe(ph)3 2+, Fe(dm)3 2+, and Fe(tm)3 2+ (with bp, ph, dm, and tm representing...
Pricing and Ethical Issues for Global Markets
Pratap Mandal
Apr 01, 2021
Multinationals operating in global markets require analyzing several pricing considerations. They require setting appropriate prices of their products for each of the markets they operate in. Price of a product is an important...
Published by: IGI Global Scientific Publishing
Marketing Information, Analytics, and Intelligence
Pratap Mandal
Oct 01, 2021
Companies collect customer information, store the information in databases, and analyze it to generate customer insights. The study focuses on the roles of customer relationship management (CRM) in making proper usage of the...
Published by: IGI Global Scientific Publishing
Marketing Information and Marketing Intelligence
Pratap Mandal
Jan 01, 2022
Companies cannot make decisions without proper information about their customers. The study discusses the various ways that companies collect customer information, store the information, and analyze the information. The study...
Published by: IGI Global Scientific Publishing
Shifts in Customer Relationship
Pratap Mandal
Jan 01, 2022
Companies require building and maintaining customer relationships to achieve excellence in the digital age. Companies should be selective and should develop relationships with loyal and profitable customers and discourage...
Published by: IGI Global Scientific Publishing
Achieving Business Excellence for Luxury Brands
Pratap Mandal
Oct 01, 2021
Luxury brands possess specific characteristics which are different from that of other brands and require special considerations for marketing and promotion. The target market of luxury brands constitutes of high-end customers...
Published by: IGI Global Scientific Publishing
Public Policy and Ethics in Marketing Research for Organizations
Pratap Mandal
Jan 01, 2023
Companies conduct marketing research to generate customer insights. Marketing research involves public policy and ethical issues. The objective of the study is to analyze such issues. The methodology adopted is a conceptual...
Published by: IGI Global Scientific Publishing
Marketing in an Economic Downturn – Challenges and Opportunities
Pratap Mandal
Jan 01, 2020
The business environment is uncertain. It becomes even more turbulent during recession. This uncertainty directly affects the investments made by firms. Firms hesitate to invest during a recession because of the belief that the...
Published by: IGI Global Scientific Publishing
Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives
Pratap Mandal
Oct 01, 2019
Companies require information about customers to understand them, know their preferences, and develop relationships with them. Companies employ a number of direct and digital marketing channels to collect information and...
Published by: IGI Global Scientific Publishing
Excellence and Customer Delight in Services Marketing
Pratap Mandal
Oct 01, 2021
Innovation, differentiation, and e-adoption are imperative for companies to sustain in the competition. It is difficult to innovate and differentiate physical products. Service companies gain in importance because of higher...
Published by: IGI Global Scientific Publishing
Service Excellence in Marketing for Firms
Pratap Mandal
Jan 01, 2022
Innovation and differentiation are imperative for companies to sustain in the competition. Innovation and differentiation are possible more in services than in physical products. It is difficult to imitate differentiation...
Published by: IGI Global Scientific Publishing
Engaging Customers and Managing Customer Relationships
Pratap Mandal
Jan 01, 2023
Marketing is about engaging customers and managing profitable customer relationships. Marketers aim to create value for customers in order to capture value from customers in return. The objective of the study is to discuss...
Published by: IGI Global Scientific Publishing
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