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Mapping structure heterogeneities and visualizing moisture degradation of perovskite films with nano-focus WAXS.
Extensive attention has focused on the structure optimization of perovskites, whereas rare research has mapped the structure heterogeneity within mixed hybrid perovskite films. Overlooked aspects include material and structure...
Mapping structure heterogeneities and visualizing moisture degradation of perovskite films with nano-focus WAXS.
Extensive attention has focused on the structure optimization of perovskites, whereas rare research has mapped the structure heterogeneity within mixed hybrid perovskite films. Overlooked aspects include material and structure...
Published by: Nature Communications
The New Marketing Realities and the Major Marketing Forces
Pratap Mandal
Jan 01, 2023
Companies and businesses operate in a competitive environment. Market forces are shaping new marketing realities for companies. The objective of the study is to conduct an analysis of the various aspects of the market forces...
Hydrophobicity effects in iron polypyridyl complex electrocatalysis within Nafion thin-film electrodes

Four polypyridyl redox catalysts Fe(bp)3 2+, Fe(ph)3 2+, Fe(dm)3 2+, and Fe(tm)3 2+ (with bp, ph, dm, and tm representing...

Country of Origin and Consumer Perceptions
Pratap Mandal
Oct 01, 2020
Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands...
Social Implications and Criticisms of Marketing
Pratap Mandal
Jan 01, 2023
Companies adopt marketing practices to delight their customers, generate revenues and profits, and to create customer relationships. However, companies may focus on their selfish motives of growth and may ignore consumer welfare...
Changing Nature of Customer Relationships in Organizations
Pratap Mandal
Jan 01, 2023
Companies focus on developing relationships and marketing partners to generate customer value and to receive value in return. However, companies should be selective in developing relationships with customers and marketing...
Pricing Strategies of Multinationals for Global Markets – Considerations and Initiatives
Pratap Mandal
Jan 01, 2020
Multinationals require analyzing a number of pricing considerations while competing in globally. Firms require setting different and appropriate prices of their products for each of the markets they operate in. The price of a...
Sustainable Marketing and Its Promotion
Pratap Mandal
Jan 01, 2024
Companies and businesses generate revenues and profits for themselves. The present business scenario demands that apart from ensuring consumer welfare and achieving excellence in the competition, companies should be sensitive...
Hydrophobicity effects in iron polypyridyl complex electrocatalysis within Nafion thin-film electrodes

Four polypyridyl redox catalysts Fe(bp)3 2+, Fe(ph)3 2+, Fe(dm)3 2+, and Fe(tm)3 2+ (with bp, ph, dm, and tm representing...

Pricing and Ethical Issues for Global Markets
Pratap Mandal
Apr 01, 2021
Multinationals operating in global markets require analyzing several pricing considerations. They require setting appropriate prices of their products for each of the markets they operate in. Price of a product is an important...
Achieving Business Excellence for Luxury Brands
Pratap Mandal
Oct 01, 2021
Luxury brands possess specific characteristics which are different from that of other brands and require special considerations for marketing and promotion. The target market of luxury brands constitutes of high-end customers...
Public Policy and Ethics in Marketing Research for Organizations
Pratap Mandal
Jan 01, 2023
Companies conduct marketing research to generate customer insights. Marketing research involves public policy and ethical issues. The objective of the study is to analyze such issues. The methodology adopted is a conceptual...
Green Biosynthesis of Tin Oxide Nanomaterials Mediated by Agro-Waste Cotton Boll Peel Extracts for the Remediation of Environmental Pollutant Dyes.
The sustainable synthesis of metal oxide materials provides an ecofriendly and more exciting approach in the domain of a clean environment. Besides, plant extracts to synthesize nanoparticles have been considered one of the more...
The Changing Marketplace
Pratap Mandal
Jul 01, 2020
The marketplace is changing rapidly due to a number of forces, which include technology, globalization, social responsibility, and consumer concerns about sustainability. The new forces result in capabilities of and...
Managing and Applying Innovation in New Product Development - Strategies and Initiatives
Pratap Mandal
Jul 01, 2019
Companies require introducing new products in the market and manage product innovation properly to remain ahead in the competition. Innovative firms should adopt a customer-centered approach towards managing innovation. They...
Marketing of Private Labels
Pratap Mandal
Jan 01, 2021
Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands...
Institutional and Government Markets
Pratap Mandal
Jan 01, 2021
Institutional and government markets constitute not-for-profit market with the main objective of general welfare of people. Such markets are characterized by low budgets and captive patrons. Companies serving institutional...
Marketing Information, Analytics, and Intelligence
Pratap Mandal
Oct 01, 2021
Companies collect customer information, store the information in databases, and analyze it to generate customer insights. The study focuses on the roles of customer relationship management (CRM) in making proper usage of the...
Marketing Information and Marketing Intelligence
Pratap Mandal
Jan 01, 2022
Companies cannot make decisions without proper information about their customers. The study discusses the various ways that companies collect customer information, store the information, and analyze the information. The study...

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