Purpose: Drawing on information processing theory, this paper aims to study how consumers’ liking of background music in advertising affects their purchase intention and explore the roles of positive brand attitudes, music...
Purpose: Drawing on information processing theory, this paper aims to study how consumers’ liking of background music in advertising affects their purchase intention and explore the roles of positive brand attitudes, music...
This article presents the development of a slurry-jet erosion test rig and characterisation procedure for slurry erosive wear behaviour of elastomeric materials. Key parameters such as the mass of impacting particles...
This article presents the development of a slurry-jet erosion test rig and characterisation procedure for slurry erosive wear behaviour of elastomeric materials. Key parameters such as the mass of impacting particles...
Gels derived from single networks of natural polymers (biopolymers) typically exhibit limited physical properties and thus have seen constrained applications in areas like food and medicine. In contrast, gels founded on a...
Gels derived from single networks of natural polymers (biopolymers) typically exhibit limited physical properties and thus have seen constrained applications in areas like food and medicine. In contrast, gels founded on a...
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