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Results: 109
Regional Leading Industry Selection Based on an Extended Fuzzy VIKOR Approach
To improve the deployment and optimization of the industrial structure, researchers and practitioners have performed a variety of researches in terms of regional leading industry selection based on AO Hirschman, Rostow, and...
Published by: IGI Global Scientific Publishing
The New Marketing Realities and the Major Marketing Forces
Pratap Mandal
Jan 01, 2023
Companies and businesses operate in a competitive environment. Market forces are shaping new marketing realities for companies. The objective of the study is to conduct an analysis of the various aspects of the market forces...
Published by: IGI Global Scientific Publishing
Hydrophobicity effects in iron polypyridyl complex electrocatalysis within Nafion thin-film electrodes
Four polypyridyl redox catalysts Fe(bp)3 2+, Fe(ph)3 2+, Fe(dm)3 2+, and Fe(tm)3 2+ (with bp, ph, dm, and tm representing...
Country of Origin and Consumer Perceptions
Pratap Mandal
Oct 01, 2020
Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands...
Published by: IGI Global Scientific Publishing
Social Implications and Criticisms of Marketing
Pratap Mandal
Jan 01, 2023
Companies adopt marketing practices to delight their customers, generate revenues and profits, and to create customer relationships. However, companies may focus on their selfish motives of growth and may ignore consumer welfare...
Published by: IGI Global Scientific Publishing
Changing Nature of Customer Relationships in Organizations
Pratap Mandal
Jan 01, 2023
Companies focus on developing relationships and marketing partners to generate customer value and to receive value in return. However, companies should be selective in developing relationships with customers and marketing...
Published by: IGI Global Scientific Publishing
Pricing Strategies of Multinationals for Global Markets – Considerations and Initiatives
Pratap Mandal
Jan 01, 2020
Multinationals require analyzing a number of pricing considerations while competing in globally. Firms require setting different and appropriate prices of their products for each of the markets they operate in. The price of a...
Published by: IGI Global Scientific Publishing
Fuzzy Drug Targets
Suman Saurabh, Karthik Nadendla, Shubh Sanket Purohit, Ponnurengam Malliappan Sivakumar, Sibel Cetinel
Apr 17, 2023
Intrinsically disordered proteins (IDPs) and regions (IDRs) form a large part of the eukaryotic proteome. Contrary to the structure-function paradigm, the disordered proteins perform a myriad of functions in vivo. Consequently...
Sustainable Marketing and Its Promotion
Pratap Mandal
Jan 01, 2024
Companies and businesses generate revenues and profits for themselves. The present business scenario demands that apart from ensuring consumer welfare and achieving excellence in the competition, companies should be sensitive...
Published by: IGI Global Scientific Publishing
Auto-generating databases of Yield Strength and Grain Size using ChemDataExtractor.
The emerging field of material-based data science requires information-rich databases to generate useful results which are currently sparse in the stress engineering domain. To this end, this study uses the'materials-aware'...
Hydrophobicity effects in iron polypyridyl complex electrocatalysis within Nafion thin-film electrodes
Four polypyridyl redox catalysts Fe(bp)3 2+, Fe(ph)3 2+, Fe(dm)3 2+, and Fe(tm)3 2+ (with bp, ph, dm, and tm representing...
Pricing and Ethical Issues for Global Markets
Pratap Mandal
Apr 01, 2021
Multinationals operating in global markets require analyzing several pricing considerations. They require setting appropriate prices of their products for each of the markets they operate in. Price of a product is an important...
Published by: IGI Global Scientific Publishing
Achieving Business Excellence for Luxury Brands
Pratap Mandal
Oct 01, 2021
Luxury brands possess specific characteristics which are different from that of other brands and require special considerations for marketing and promotion. The target market of luxury brands constitutes of high-end customers...
Published by: IGI Global Scientific Publishing
Public Policy and Ethics in Marketing Research for Organizations
Pratap Mandal
Jan 01, 2023
Companies conduct marketing research to generate customer insights. Marketing research involves public policy and ethical issues. The objective of the study is to analyze such issues. The methodology adopted is a conceptual...
Published by: IGI Global Scientific Publishing
Youth and Multiplayer Mobile Games Adoption
The rapidly growing technology has created new form of gaming platform for youth. The online gaming industry is revolutionised with the emergence of information technology and advanced graphical engines. The purpose of this...
Published by: IGI Global Scientific Publishing
Green Biosynthesis of Tin Oxide Nanomaterials Mediated by Agro-Waste Cotton Boll Peel Extracts for the Remediation of Environmental Pollutant Dyes.
Boya Palajonnala Narasaiah, Pravallika Banoth, Arya Sohan, Badal Kumar Mandal, Angel G Bustamante Dominguez, Luis De Los Santos Valladares, Pratap Kollu
Jun 16, 2022
The sustainable synthesis of metal oxide materials provides an ecofriendly and more exciting approach in the domain of a clean environment. Besides, plant extracts to synthesize nanoparticles have been considered one of the more...
Analysis of Heart Disease Using Parallel and Sequential Ensemble Methods With Feature Selection Techniques
This paper has organized a heart disease-related dataset from UCI repository. The organized dataset describes variables correlations with class-level target variables. This experiment has analyzed the variables by different...
Published by: IGI Global Scientific Publishing
The Changing Marketplace
Pratap Mandal
Jul 01, 2020
The marketplace is changing rapidly due to a number of forces, which include technology, globalization, social responsibility, and consumer concerns about sustainability. The new forces result in capabilities of and...
Published by: IGI Global Scientific Publishing
Managing and Applying Innovation in New Product Development - Strategies and Initiatives
Pratap Mandal
Jul 01, 2019
Companies require introducing new products in the market and manage product innovation properly to remain ahead in the competition. Innovative firms should adopt a customer-centered approach towards managing innovation. They...
Published by: IGI Global Scientific Publishing
Marketing of Private Labels
Pratap Mandal
Jan 01, 2021
Private labels are developed and sold by retailers and wholesalers. Private labels are gaining in importance and are competing with established brands. Private labels succeed because of certain critical factors. Such brands...
Published by: IGI Global Scientific Publishing
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