Purpose: Drawing on information processing theory, this paper aims to study how consumers’ liking of background music in advertising affects their purchase intention and explore the roles of positive brand attitudes, music...
Purpose: Drawing on information processing theory, this paper aims to study how consumers’ liking of background music in advertising affects their purchase intention and explore the roles of positive brand attitudes, music...
This article presents the development of a slurry-jet erosion test rig and characterisation procedure for slurry erosive wear behaviour of elastomeric materials. Key parameters such as the mass of impacting particles...
The United Kingdom marked an important milestone in its transition to a low-carbon economy on 21 April 2017 (Figure 1) This was the first-ever working day in Britain without coal since the Industrial Revolution. The challenge...
This article presents the development of a slurry-jet erosion test rig and characterisation procedure for slurry erosive wear behaviour of elastomeric materials. Key parameters such as the mass of impacting particles...
The United Kingdom marked an important milestone in its transition to a low-carbon economy on 21 April 2017 (Figure 1) This was the first-ever working day in Britain without coal since the Industrial Revolution. The challenge...
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