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Cover Image for Revisiting Brand Personality Attributes View Article
Revisiting Brand Personality Attributes
Bikash Rup, Jyotiranjan Gochhayat, Sasmita Samanta
Apr 01, 2021
This study aims to examine the influence of different brand personalities on buyers' purchase intention and examines the role of buyers' brand attitude. Data were collected through questionnaire survey. Analysis of 317 valid...
Global Business Business and Management Global Business
Published by: IGI Global Scientific Publishing
Cover Image for Determinants of Hotel Brand Image View Article
Determinants of Hotel Brand Image
Wasib Latif
Jan 01, 2022
This study aims to find out the factors affecting the Brand Image of Hotels applying a Unified Model of Customer-Based Brand Equity. Additionally, it tests the moderating effect of tourism management in the relationship between...
Business and Management Marketing and Consumer Behavior Customer relationship management
Published by: IGI Global Scientific Publishing
Cover Image for The Impact of Dialectical Thinking on Androgynous Brand Equity across Cultures View Article
The Impact of Dialectical Thinking on Androgynous Brand Equity across Cultures
Alberto Bravo Velázquez, Haiming Hang, Shengnan Ren
Feb 27, 2023

Purpose: The authors’ research examines the impact of cross-cultural difference in dialectical thinking on consumers' responses to androgynous brands and its implication for brand equity. Their research also aims to see how...

Androgyno Brand equity Brand gender Brand positioning Dialectical thinking us brand /dk/atira/pure/subjectarea/asjc/1400/1403 name=Business and International Management /dk/atira/pure/subjectarea/asjc/1400/1406 name=Marketing
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Cover Image for Effect of Social Media Personalization on Brand Strength View Article
Effect of Social Media Personalization on Brand Strength
Rahul Gupta, Mahima Shukla
Jan 01, 2022
Personalization is now used at every corner and position of social media sites. Using Personalization in marketing communication is an effective communication strategy for many businesses to improve customer satisfaction...
Marketing Business and Management Marketing and Consumer Behavior
Published by: IGI Global Scientific Publishing
Cover Image for The relationship between brand love and actual brand performance View Article
The relationship between brand love and actual brand performance
Lia Zarantonello, Marcello Formisano, Silvia Grappi
Nov 14, 2016
Purpose: The purpose of this paper is to examine the different relationship that brand love,compared to brand attitude, has with actual brand performance in a cross-national and cross category...
Published by:
Cover Image for The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy View Article
The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy
Fadi Herzallah, Mohammad Galib, Hadeel Al Haddad, Amjad Al-Amad, Sami AlSmadi, Khaled Hailat
Jan 01, 2024
This study applies the Stimuli-Organism-Response (S-O-R) Theory to examine the impact of brand heritage of social commerce sites on consumers' perceived privacy risk, and the impact of this perceived risk on brand equity and...
Published by: IGI Global Scientific Publishing
Cover Image for Occurrence of <em>Vibrio</em> and <em>Salmonella</em> species in mussels (<em>Mytilus</em> <em>galloprovincialis</em>) collected along the Moroccan Atlantic coast View Article
Occurrence of <em>Vibrio</em> and <em>Salmonella</em> species in mussels (<em>Mytilus</em> <em>galloprovincialis</em>) collected along the Moroccan Atlantic coast
Hasna Mannas, Rachida Mimouni, Noureddine Chaouqy, Fatima Hamadi, Jaime Martinez-Urtaza
May 24, 2014

This study reports the occurrence of different Vibrio and Salmonella species in 52 samples of Mytilus galloprovincialis collected from four sites along the Atlantic coast between Agadir and...

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Cover Image for The Impact of Dialectical Thinking on Androgynous Brand Equity across Cultures View Article
The Impact of Dialectical Thinking on Androgynous Brand Equity across Cultures
Alberto Bravo Velázquez, Haiming Hang, Shengnan Ren
Feb 27, 2023

Purpose: The authors’ research examines the impact of cross-cultural difference in dialectical thinking on consumers' responses to androgynous brands and its implication for brand equity. Their research also aims to see how...

Androgyno Brand equity Brand gender Brand positioning Dialectical thinking us brand /dk/atira/pure/subjectarea/asjc/1400/1403 name=Business and International Management /dk/atira/pure/subjectarea/asjc/1400/1406 name=Marketing
Published by:
Cover Image for The relationship between brand love and actual brand performance View Article
The relationship between brand love and actual brand performance
Lia Zarantonello, Marcello Formisano, Silvia Grappi
Nov 14, 2016
Purpose: The purpose of this paper is to examine the different relationship that brand love,compared to brand attitude, has with actual brand performance in a cross-national and cross category...
Published by:
Cover Image for Reading Brand Africa Geopolitically View Article
Reading Brand Africa Geopolitically
Christopher S Browning, Antonio Ferraz de Oliveira
Sep 20, 2019
In 2010, the ‘Brand Africa’ initiative was launched with the mission to transform perceptions of Africa from a continent of calamities into one of promising economic prospects and entrepreneurial populations. This...
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Cover Image for Occurrence of <em>Vibrio</em> and <em>Salmonella</em> species in mussels (<em>Mytilus</em> <em>galloprovincialis</em>) collected along the Moroccan Atlantic coast View Article
Occurrence of <em>Vibrio</em> and <em>Salmonella</em> species in mussels (<em>Mytilus</em> <em>galloprovincialis</em>) collected along the Moroccan Atlantic coast
Hasna Mannas, Rachida Mimouni, Noureddine Chaouqy, Fatima Hamadi, Jaime Martinez-Urtaza
May 24, 2014

This study reports the occurrence of different Vibrio and Salmonella species in 52 samples of Mytilus galloprovincialis collected from four sites along the Atlantic coast between Agadir and...

Published by:
Cover Image for The Role of Brand and Fan Personalities in Building Fan-Brand Relationships View Article
The Role of Brand and Fan Personalities in Building Fan-Brand Relationships
Mohamed Mosaad, Ehab AbouAish, Mohamed Elsharnouby
Jan 01, 2022
Football fans are consumers with special relationship with their favourite teams. Consumer-brand relationship is unique and ultimate in football context. However, the absence of these relationships is mainly due to a lack of...
Business and Management Marketing and Consumer Behavior Customer relationship management
Published by: IGI Global Scientific Publishing
Cover Image for The Role of Social Media Marketing on Overall Brand Equity in the Telecommunication Sector in Bangladesh View Article
The Role of Social Media Marketing on Overall Brand Equity in the Telecommunication Sector in Bangladesh
Md. Hafez
Jul 01, 2021
The objective of this study is to investigate the role of social media marketing (SMM) on overall brand equity (OBE) via value co-creation (VC) in the telecommunication sector in Bangladesh. Moreover, brand love is tested as a...
Global Business Business and Management Global Business
Published by: IGI Global Scientific Publishing
Cover Image for A Meta-Analytic Structural Equation Modelling (MASEM) Approach Toward Scrutinizing the Influence of Brand Equity Antecedents on Brand Advocacy View Article
A Meta-Analytic Structural Equation Modelling (MASEM) Approach Toward Scrutinizing the Influence of Brand Equity Antecedents on Brand Advocacy
Abdullah AlRoshoud, Hatem Osman El-Gohary
Jan 01, 2024
Brand equity antecedents are essential in the creation and development of brand advocacy strategies and implementation tactics that transform conventional customers into active brand advocates. Yet, the association incorporating...
Published by: IGI Global Scientific Publishing
Cover Image for Screening for potential co-products in a <em>Miscanthus</em> <em>sinensis</em> mapping family by liquid chromatography with mass spectrometry detection View Article
Screening for potential co-products in a <em>Miscanthus</em> <em>sinensis</em> mapping family by liquid chromatography with mass spectrometry detection
I. Parveen, T. Wilson, M.D. Threadgill, J. Luyten, R.E. Roberts, P.R.H. Robson, I.S. Donnison, B. Hauck, A.L. Winters
Sep 01, 2014

Society is demanding more green chemicals from sustainable sources. Miscanthus is a potential source of platform chemicals and bioethanol through fermentation. Miscanthus sinensis (M. sinensis) has...

/dk/atira/pure/sustainabledevelopmentgoals/affordable_and_clean_energy name=SDG 7 - Affordable and Clean Energy
Published by:
Cover Image for Potential sources of high value chemicals from leaves, stems and flowers of <em>Miscanthus sinensis</em> 'Goliath' and <em>Miscanthus sacchariflorus</em> View Article
Potential sources of high value chemicals from leaves, stems and flowers of <em>Miscanthus sinensis</em> 'Goliath' and <em>Miscanthus sacchariflorus</em>
Ifat Parveen, Thomas Wilson, Iain Donnison, A.R. Cookson, Barbara Hauck, Michael Threadgill
Jan 01, 0001

Society demands chemicals from sustainable sources. Identification of commercially important chemicals in crops increases value in biorefineries and reduces reliance on petrochemicals. Miscanthus sinensis...

Published by:
Cover Image for Topical formulation and dermal delivery of active phenolic compounds in the Thai medicinal plant - <em>Clerodendrum</em> <em>petasites</em> S. Moore View Article
Topical formulation and dermal delivery of active phenolic compounds in the Thai medicinal plant - <em>Clerodendrum</em> <em>petasites</em> S. Moore
Premrutai Thitilertdecha, Michael G. Rowan, Richard H. Guy
Jan 15, 2015

Purpose: To develop topical formulations of Clerodendrum petasites S. Moore (CP), and to optimize the skin permeability and topical bioavailability of the active phenolic compounds therein. Methods: The skin...

Clerodendrum petasites S. Moore Hispidulin Mass Spectrometry skin permeation Topical bioavailability /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being name=SDG 3 - Good Health and Well-being
Published by:
Cover Image for Initial development of a cytotoxic amino-<em>seco</em>-CBI warhead for delivery by prodrug systems View Article
Initial development of a cytotoxic amino-<em>seco</em>-CBI warhead for delivery by prodrug systems
Elvis A. Twum, Amit Nathubhai, Pauline J. Wood, Matthew D. Lloyd, Andrew S. Thompson, Michael D. Threadgill
Jul 01, 2015
Cyclopropabenzaindoles (CBIs) are exquisitely potent cytotoxins which bind and alkylate in the minor groove of DNA. They are not selective for cancer cells, so prodrugs are required. CBIs can be formed at physiological pH by...
/dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being name=SDG 3 - Good Health and Well-being
Published by:
Cover Image for Screening for potential co-products in a <em>Miscanthus</em> <em>sinensis</em> mapping family by liquid chromatography with mass spectrometry detection View Article
Screening for potential co-products in a <em>Miscanthus</em> <em>sinensis</em> mapping family by liquid chromatography with mass spectrometry detection
I. Parveen, T. Wilson, M.D. Threadgill, J. Luyten, R.E. Roberts, P.R.H. Robson, I.S. Donnison, B. Hauck, A.L. Winters
Sep 01, 2014

Society is demanding more green chemicals from sustainable sources. Miscanthus is a potential source of platform chemicals and bioethanol through fermentation. Miscanthus sinensis (M. sinensis) has...

/dk/atira/pure/sustainabledevelopmentgoals/affordable_and_clean_energy name=SDG 7 - Affordable and Clean Energy
Published by:
Cover Image for Reconciling the tension between consistency and relevance View Article
Reconciling the tension between consistency and relevance
Michael B. Beverland, Sarah J. S. Wilner, Pietro Micheli
Sep 30, 2015
In order to sustain and grow brand equity, brand managers are faced with balancing the preservation of existing brand identity through consistency with the need to maintain relevance, which requires change and innovation. In...
Published by:
Cover Image for The Effects of Task Service Fit on Brand Loyalty View Article
The Effects of Task Service Fit on Brand Loyalty
Christopher Furner, Trang Tran, Ilia Gugenishvili
Jan 01, 2022
Motivated by the role that branded apps play in enhancing customer perceptions of brands, this paper is developed to provide a better understanding of the extent to which task-service fit associated with branded apps influences...
Electronic Services & Service Science Business and Management Electronic Services
Published by: IGI Global Scientific Publishing
Cover Image for The role of internal branding in nonprofit brand management View Article
The role of internal branding in nonprofit brand management
Gordon Liu, Chris Chapleo, Wai Wai Ko, Isaac Ngugi
Apr 01, 2015
Internal branding refers to an organization’s attempts to persuade its staff to buy-in to the organization’s brand value and transform it into a reality. Drawing from self-determination theory and leadership theory, we seek to...
sustainability brand orientation staff emotional brand attachment staff service involvement charismatic leadership internal branding
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Cover Image for The role of internal branding in nonprofit brand management View Article
The role of internal branding in nonprofit brand management
Gordon Liu, Chris Chapleo, Wai Wai Ko, Isaac Ngugi
Apr 01, 2015
Internal branding refers to an organization’s attempts to persuade its staff to buy-in to the organization’s brand value and transform it into a reality. Drawing from self-determination theory and leadership theory, we seek to...
sustainability brand orientation staff emotional brand attachment staff service involvement charismatic leadership internal branding
Published by:
Cover Image for Potential sources of high value chemicals from leaves, stems and flowers of <em>Miscanthus sinensis</em> 'Goliath' and <em>Miscanthus sacchariflorus</em> View Article
Potential sources of high value chemicals from leaves, stems and flowers of <em>Miscanthus sinensis</em> 'Goliath' and <em>Miscanthus sacchariflorus</em>
Ifat Parveen, Thomas Wilson, Iain Donnison, A.R. Cookson, Barbara Hauck, Michael Threadgill
Jan 01, 0001

Society demands chemicals from sustainable sources. Identification of commercially important chemicals in crops increases value in biorefineries and reduces reliance on petrochemicals. Miscanthus sinensis...

Published by:
Cover Image for Initial development of a cytotoxic amino-<em>seco</em>-CBI warhead for delivery by prodrug systems View Article
Initial development of a cytotoxic amino-<em>seco</em>-CBI warhead for delivery by prodrug systems
Elvis A. Twum, Amit Nathubhai, Pauline J. Wood, Matthew D. Lloyd, Andrew S. Thompson, Michael D. Threadgill
Jul 01, 2015
Cyclopropabenzaindoles (CBIs) are exquisitely potent cytotoxins which bind and alkylate in the minor groove of DNA. They are not selective for cancer cells, so prodrugs are required. CBIs can be formed at physiological pH by...
/dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being name=SDG 3 - Good Health and Well-being
Published by:

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