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Results: 68
A Moderation and Mediation Model of Social Media Marketing and Brand Loyalty Among Smartphone Users in Egypt
Omnia Hilal
Jan 01, 2022
Social media are being extensively used as a platform to conduct marketing and advertising activities (Shwetha et al., 2020). However, there is always a challenge in how organizations can figure out the results of social media...
Published by: IGI Global Scientific Publishing
Do Materialistic Consumers Buy More During the COVID-19 Pandemic?
This study investigates the mediated moderating relationship of self-concept clarity, materialism, and social consumption motivation in the context of Covid-19 pandemic based on the terror management theory. The findings suggest...
Published by: IGI Global Scientific Publishing
Fresh Produce Market Challenges and Opportunities
This chapter examines the functioning of the national fresh produce markets (NFPMs) with specific reference to three themes: 1) challenges in the regulatory environment and the importance of social relation, 2) networks in...
Agricultural & Food Technologies Business and Management Marketing and Consumer Behavior Life Sciences Government and Law
Published by: IGI Global Scientific Publishing
Gender Depictions in TV Advertising in the Gulf
Ali Khalil
Jan 01, 2024
This content analysis examines gender portrayal in advertisements in television advertising in the GCC, and contrasts those depictions with the results of an earlier study of the same region. Analysis revealed that stereotypical...
Published by: IGI Global Scientific Publishing
The Impact of Credibility Attributes on Consumer Intention to Adopt Information on Social Networking Sites
This study examines the effect of consumers’ perceived credibility of information on SNS on their attitude and intention to adopt this information in the Arab world. The study adopted a quantitative research approach using a...
Published by: IGI Global Scientific Publishing
Relationship Between Factors of Online Marketing and Student Enrollment Decisions in Higher Education
The aim of this paper is to identify the relationship between factors of online marketing and enrolment decision in higher education. With increasing number of higher education institutions, it has become important for these...
Published by: IGI Global Scientific Publishing
Understanding the Intention to Use Virtual Currency in a Gamified E-Commerce Context
Gamification is all about using game features in a serious context to encourage people to use products or services. E-commerce has used gamification for marketing determinations to strengthen intent to use. Technology Acceptance...
Published by: IGI Global Scientific Publishing
The Relationship Between Social CRM Adoption and Competitive Advantage
Omar Alghamdi
Jan 01, 2023
In today's world of global competition, every business must be able to maintain a competitive advantage in both goods and services. Because of the rapid spread of COVID-19 beginning in the year 2020, small and medium-sized...
Published by: IGI Global Scientific Publishing
Examining the Effects of Gender and Work Experience on the Relationship Between Social Intelligence, Job Satisfaction, and Service Employee Engagement
Social intelligence is one of the newest concepts to come up with in management literature. This study provides a thorough framework for examining the mediation role of service employee engagement (SEE) in the relationship...
Published by: IGI Global Scientific Publishing
How Does Culture Impact Customer Evaluation in Online Complaining?
Sanchayan Sengupta
May 13, 2022
This article investigates how customers' cultural orientation impacts their service evaluations when complaining online on social media. Two separate scenario-based experimental studies were conducted using non-student samples...
Social Networking Business and Management Marketing and Consumer Behavior Media and Communications Computer Science and Information Technology
Published by: IGI Global Scientific Publishing
Lucky Reply Effect
As social media has developed, online interaction between consumers and companies has increased rapidly. This research explores how companies' replies to consumers' past online comments affect consumers' predictions of their...
Social Networking Business and Management Marketing and Consumer Behavior Media and Communications Computer Science and Information Technology
Published by: IGI Global Scientific Publishing
From Digital Platform Capabilities to Firm Performance
This study aims to explore the influence mechanism of digital platform capabilities (DPC) on firm performance (FP) through a parallel mediation model of firm agility (FA) and network capabilities (NC) in a specific context. Data...
Published by: IGI Global Scientific Publishing
Social Media Influencer Endorsement
This research aims to examine the effect of social media influencer endorsements on brand attitude. Further, this research investigates the mediation effect of attitude towards endorsement on brand attitude. Based on previous...
Published by: IGI Global Scientific Publishing
User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry
The implementation of Customer Relationship Management (CRM) has become increasingly important to scholars and practitioners over the last two decades. This study examined the relationships between user antecedents, CRM...
Published by: IGI Global Scientific Publishing
The Rising Veto Power of the Checkbook
This study drew on different streams in the literature to theorize a power shift in favor of parents in the post Covid-19 era. We investigated the impact of parents’ campus site visits on university enrollment decisions by...
Published by: IGI Global Scientific Publishing
Lurk or De-Lurk?
Ali Abdelkader
Jan 01, 2022
Drawing on three theories; uses and gratification, social identity, and reasoned action, this study investigates the moderating role of type of participation and the sport fanaticism between brand community identification (BCI)...
Published by: IGI Global Scientific Publishing
Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations
Abdul Waheed, Nargis Afzal, Muhammad Shahzad, Farrah Arif, Muhammmad Usman, Yasir Rashid
Jan 01, 2022
Consumers have become smarter therefore smart techniques are required to grab their paramount interest toward a particular product or service. Since advanced information communications technologies (ICTs) have radically changed...
Published by: IGI Global Scientific Publishing
The Role of Responsive Leadership in Meeting Customer Needs During Crises
This case study conducted to investigate the impact of a responsive leadership approach in meeting customers' needs in a higher education institution in the UAE during the COVID-19 pandemic. For this purpose, a mixed-method...
Published by: IGI Global Scientific Publishing
Understanding Factors Affecting E-Government Adoption in Saudi Arabia
Ahmed Almamy
Jan 01, 2022
This study developed an integrated model to examine the main factors affecting e-government services adoption in Saudi Arabia context. We extended the UTAUT model to explore factors affecting Saudi Arabia citizens to use...
Published by: IGI Global Scientific Publishing
The Impact of Customer Relationship Marketing on Customer Loyalty
This study aims to examine the impact of CRM on customer loyalty and to explore relationship marketing accuracy in four dimensions such as trust, communication, commitment, and conflict handling in the banking system. Moreover...
Published by: IGI Global Scientific Publishing
The Black Box of Implementing Strategic Decisions
Nada Al-Kubaisi
Jan 01, 2023
In trying to strike the necessary balance between the two main processes of strategic decision (i.e., between making and implementing decisions), many researchers have moved their focus toward strategic implementation, which has...
Published by: IGI Global Scientific Publishing
The Impact of Attitude Towards Online Shopping in Strengthening the Relationship Between Online Shopping Experience and E-Customer Engagement
In the last few years, it is clear that changes in technologies have altered the ways people shop across the globe, particularly through the Internet. Online shopping experience represents one of these ways, presenting...
Published by: IGI Global Scientific Publishing
Social Media in Micro-Enterprises
Social media is increasingly gaining traction as a valuable tool for small business. This is particularly the case in micro enterprises in the Indonesian retail industry, where adoption is anecdotally increasing, but with little...
Social Networking Business and Management Marketing and Consumer Behavior Media and Communications Computer Science and Information Technology
Published by: IGI Global Scientific Publishing
Antecedents and Consequences of Job Embeddedness in the Egyptian Hospitality Context
Sameh Aboul-Dahab
Jan 01, 2022
Although there are a growing body of studies on the influence of job embeddedness on turnover intention, few researches have been conducted on the drivers and outcomes of job embeddedness. Thus, this paper seeks to examine the...
Published by: IGI Global Scientific Publishing
Patterns of Touch Screen Technology Use in Religious Tourism and Pilgrimage
The purpose of this study is to examine the effective use of interactive touchscreen technology by pilgrims and the Umrah performers during the Hajj and Umrah rituals. The study relied on a media survey methodology. A...
Published by: IGI Global Scientific Publishing
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